Sunday 29 January 2012

The Chemical Brothers' 'Don't Think' Brings Festival Fever To Cinemas Worldwide In Dolby Surround 7

World's first concert film cinema release mixed in Dolby Surround 7.1
Dolby Laboratories, Inc. (NYSE: DLB) have announced that The Chemical Brothers—Don't Think, a film by acclaimed director Adam Smith, is the world's first concert film cinema release mixed in Dolby® Surround 7.1.

Filmed using 20 cameras at the band's 2011 headline show at Japan's Fuji Rock Festival, Don't Think was conceived to capture the Chemical Brothers' renowned fusion of visual and audio elements to give a fan's perspective of the show. The soundtrack, which was mixed by the Chemical Brothers, makes use of the improved panning, sound localisation, and enhanced definition provided by Dolby Surround 7.1's eight channels and four surround zones to realise the creative team's vision for the film. It has already been well received by the specialist music press.

"After 18 years of working on the Chemical Brothers' live show, we have finally captured it on film. You could almost say it's 18 years in the making," said Adam Smith. "I wanted to capture what it is like to experience the show from right in the middle of the crowd, as well as showing and combining the visuals featured in the show with the footage we captured on one night, to see how the music and visuals emotionally affect and connect with the audience.

"Mixing Don't Think in Dolby Surround 7.1 certainly helped us to achieve this like never before."

With over 45 feature films released or set to be released in the format to date and 3,400 cinema screens worldwide supporting the technology, cinemagoers are already experiencing the realism and immersive experience offered by Dolby Surround 7.1.

Along with Dolby Digital Plus and Dolby TrueHD, Dolby technologies deliver 7.1 surround sound experiences to consumers across broadcast, streaming, Blu-ray™, and home cinema systems, helping maintain the fidelity of the artist's creative vision, no matter how consumers choose to experience their works.

"Since its launch in 2010, Dolby Surround 7.1 has gained an impressive pedigree in helping content creators connect with their audiences through uncompromising entertainment experiences. As the world's first concert-film cinema release presented using Dolby Surround 7.1, Don't Think demonstrates another creative application for the technology as artists look for new ways to engage audiences," said Daniela Bischof, Product and Partner Marketing Manager, EMEA, Dolby Laboratories.

Once it is released on 1 February 2012, Don't Think will be shown on more than 500 screens in 20 countries.

FACTFILE:
The latest innovation from a pioneer in cinema sound, Dolby Surround 7.1 improves the spatial dimension of soundtracks and enhances audio definition. The result: full-featured audio that better matches the visual impact of movies.

With the ability for content creators to mix in a discrete 7.1 format, Dolby Surround 7.1 provides four surround zones to better orchestrate audio channels in a movie theater environment. The four surround zones incorporate the traditional Left Surround and Right Surround with new Back Surround Left and Back Surround Right zones. The addition of the two Back Surround zones enhances directionality in panning 360 degrees around the theatre.

Dolby is the global leader in technologies that are essential elements in the best entertainment experiences. Founded in 1965 and best known for high-quality audio and surround sound, Dolby creates innovations that enrich entertainment at the movies, at home, or on the go. For more information about Dolby Laboratories or Dolby technologies, please visit www.dolby.com.

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