Europcar, the leader in
car hire services in Europe for leisure and business users, has launched
a competition to find the best in-car karaoke singer in the UK. And
shoppers visiting Bluewater on the 28th July 2012 will have a chance to
record their entry at a special Europcar roadshow.
The car is the stage in the latest cutting-edge and engaging social
media campaign from Europcar, which plays on the karaoke culture and
builds on the huge popularity of talent shows. With so many singers and
wannabe performers entering talent shows but failing to hit the big
time, Europcar's Caraoke
Competition provides a great opportunity for the more eclectic singers
and entertainers to prove their worth and drive away in a cool Fiat 500.
The idea is to get people recording their favourite song from a list of
10 classics, including the hit by Europe, 'The Final Countdown' and
'Dancing in the Moonlight' by Toploader and then uploading their videos
to Facebook. Then consumers will be encouraged to vote for their
favourite videos and share them on Facebook using the YouTube API feed.
The performance with the most votes will win the grand prize of a Fiat
500.
Whilst motorists can film their own videos in their own time, Europcar
is making it even easier for Kent residents to join in the fun and show
off their talents by hosting a special live roadshow at the Bluewater
shopping centre on 28th July on the Ground Floor, outside Marks &
Spencer, from 10:30 - 18:00. Budding karaoke performers will be able to
record their own videos for immediate uploading to Facebook.
In addition to the grand prize, a series of weekly prizes will be given
out until August 22nd including Amazon e-vouchers, Eastern Airways
flights, an overnight stay plus dinner and breakfast at the exclusive
Hand Picked Hotel, Garmin Sat Nav systems, Samsung Galaxy Tablets,
Driving Experience packages and Spa Days at the luxurious 5 Star hotel
resort Stoke Park. Weekly prize winners will be selected via a prize
draw giving entrants more chances to win prizes.
"Our job, as market leader is to set the standard across the board,"
said Ken McCall, Managing Director, Europcar UK Group. "From car hire to
social media strategies and campaigns our objective is to keep Europcar
at the forefront of the marketplace by implementing innovative
techniques that drive the business forward and change consumer
expectations of car hire.
"Caraoke is a light-hearted campaign and we want Kent shoppers and
motorists to get into the groove with us and have some fun. With talent
shows becoming increasingly popular, Europcar is urging shoppers to come
down to Bluewater and show-off their singing voices. A new car could
be theirs, and it might be the big break they’ve been looking for."
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