Voucher codes specialist reveals Brits still pretty romantic and prepared to splash out on loved ones

Money-saving retail deals website DiscountVouchers.co.uk this week publishes details of a new survey which shows UK shoppers are still romantic and prepared to splash out on their loved ones. The online offers specialist reports that 40% of Brits go by the maxim "there is no price on love” when thinking about buying an engagement ring.

DiscountVouchers.co.uk, which sources deals for saving money at over 800 leading stores, carried out the research via its voucher code site and found 11% of people believe that an engagement ring ought still to cost twice the prospective groom's monthly salary. In addition, 30% of those polled report that they are happy to spend as much as £500 to secure that all-important engagement ring.

When embarking on a new relationship Brits also like to make a romantic effort. 57% of respondents say that they regularly go out to dinner with a new partner and 46% receive the gift of flowers. 25% are treated to new jewellery while 20% enjoy weekends away with a new boyfriend or girlfriend. Of those polled, just 5% said that their new partner buys them some sensual underwear.

On first dates and in the early stages of relationships 65% of people remain happy to share a restaurant bill with their date while 75% say they always buy a new outfit ahead of a first outing. 67% said they would not go for the priciest dish on a restaurant menu - even if the dish in question is their favourite.

Breaking up over the subject of meanness can happen say Brits, with 25% admitting that they would be prepared to dump a partner out of stinginess. However the poll also showed that 37% find a partner's level of generosity to be irrelevant to their love for them.

42% of people polled said that they might consider getting an overdraft to fund gifts and treats for a potential partner, while the old habit of the bride's family funding a wedding is not so common now - 94% of men would not expect this.

Doug Scott, managing director of DiscountVouchers.co.uk, comments: “Our research regularly throws up some interesting opinions and this time it shines a light on people's attitudes to money and romance. While people still seem prepared to splash out on their partner, they are also aware that sites like ours are able to help them save money at all the retail sector's top name stores.”