3 - 10 February (Private View: Thursday, 2 February 6-8pm)
Apiary Gallery
458 Hackney Road
London E2 9EG
Preview Video: http://youtu.be/zEZReCzjP84
Support this exhibition! By donating at little as £10. you will be supporting emerging artists and curators and furthering art historical research. To show our appreciation all donors will receive a private view of the show including a curator-led tour, one-on-one time with the artists and a discount on purchased works of art. Please visit our campaign page on the We Fund website to make your donation.
Theme/Concept
In his book, What Painting Is, esteemed art historian James Elkins describes painting as alchemy; "materials that are worked without knowledge of their properties, by blind experiment, by the feel of the paint." By example, he compares Monet's paintings to a single minded pursuit of the grain and feel of light and as a method for fixing light onto a canvas.
Painting without Paint is a thematic group exhibition that explores the painterly practices of emerging contemporary artists who in their own alchemical pursuits have chosen to 'paint' using materials other than paint. The show is about challenging the way we think about painting and questioning the nature of the medium itself by contrasting a range of works that contradict traditional ideals.
Elkins' attempt to define painting both as an object and as a process is both practical and technical but theoretically the posed question, "What is painting?" has stimulated debate throughout history.
Modern artists have consistently deconstructed our notion of the conventions of painting. It is in their range of responses that we can begin to understand the enormity of the question "What is painting?" Painting without Paint takes its inspiration from notable artists such as Frank Bowling who incorporates found objects into his paintings creating a textural effect that teeters on the edge of painting and [relief] sculpture; Louise Bourgeois who substituted fabric for paint in works that exude the intimate relationship between artist and "canvas"; and filmmaker David Lynch's pre-Blue Velvet days when as an art student he created Film Paintings by projecting film onto a blank canvas so as to 'make a painting that moved'.
Perhaps, one of the most ironic responses to the provoking question is John Baldessari's, What is Painting, depicting only a few sentences of painted text on canvas which controversially and humorously challenges perceptions of what constitutes a painting.
Considering trends in current art practices, Painting without Paint aims to form a dialogue about painting through a common language using colour, pattern, texture and light effects as its symbols. Highlighting diverse creative processes, the exhibition aims to invite conversation in response to each individual work as well as overall painterly relationships throughout the show.
Artist Bios
Lewis John Brooks
Lewis John Brooks is a London-based artist with a BA from the University for the Creative Arts. His work blurs the distinction between painting and sculpture by retaining many of the traditional qualities of painting while expanding into three-dimensional space.
By transforming the work from a flat image into a sculptural object, while retaining its painterly tendencies, he moves beyond the boundaries of traditional painting. Motivated by a desire to manipulate and adapt not just the imagery of the work but the surface and space it inhabits allows the artist to concentrate more closely on the expression of the medium itself. Brooks's paintings play with the subjective nature of perception; what initially appears abstract is actually, upon closer examination, figurative.
Bel Lefosse
Bel Lefosse graduated in Fashion Design and Business in 2006 from Anhembi Morumbi University in São Paulo, Brazil, where she spent four years specialising in creation and product development. In 2007 she had her first contact with Textile Design at Central Saint Martins, School of Art and Design in London, UK. One year later she started her own Beachwear business focusing on the digital prints. Subsequently she furthered her studies in MA Textile Design at Chelsea College of Art and Design in London, UK.
She now works as an independent designer developing digital prints and transforming her 2D creations into 3D. Mixed media and techniques such as laser cutting, combined with her designs, reveal interesting abstract and colourful motifs applicable for both fashion and interiors.
Christabel Lindner
Christabel Lindner, a New Zealand-born Chinese artist, holds a BFA (Hons) from University of Manitoba, Canada and an MFA from Chelsea College of Art and Design, London. Through her work Lindner seeks a greater understanding of her multi-cultural upbringings, spanning New Zealand, Taiwan and Hong Kong by exploring issues of identity and femininity.
In her position as an 'outsider' Lindner's amalgamated global perspective, which consistently fluctuates, is shaped by her immediate environment, surrounding culture, friends and family. To best express her feelings for the people most important to her, Lindner looks to the landscape to best represent their individual character as the importance of location is so heavily imbued in her shared experiences. For Lindner, cherry blossoms in bloom can be as warming as a friend's embrace.
Bill Millett
Bill Millett is a Glasgow based photographer, whose aim is to take the camera out of its normal context and utilise it as a canvas. To look at photography as a way of painting an image as opposed to replicating it. This methodology is illustrated in the series of light paintings. The images are first sketched then constructed, without the use of computer manipulation.
They are an assemblage of light and colour an ephemeral sculpture captured on the camera. The presenting image allows the viewer to explore their own creativity constructing the image out of the presenting light and colour that inhabits the spaces like some distant nebula. His work is influenced by the paintings of Rothko, and in a similar vein invite the viewer into the work as opposed to pushing the viewer away, they are meditative works that invite viewers to draw their own conclusions.
Sujata Sengupta
Sujata Sengupta studied Textile Design at Sophia Polytechnic and Management & Marketing in Textiles at SASMIRA institute in India before embarking on her MA at Chelsea College of Art & Design in London. She has worked as a designer and product developer for home interiors and fashion studios who supply major UK retailers such as Marks & Spencer's and Debenhams.
The focus of her practise is to reuse post-industrial and post-consumer textiles in order to re-contextualise their meaning by attaching value to the discarded materials. She uses a broader and more modern illustration of the art of Origami tessellation & folding in juxtaposition with textiles and in combination with different techniques to create work that is sculptural and has multi-disciplinary applications. Substituting the traditional canvas frame she uses regular cotton fabric upon which she manipulates a combination of laser-cut origami and/or coloured textile waste. Her work not only blurs the lines between painting and sculpture but also between craft/design and fine art.
Emily Spence
Emily Spence is a self-taught artist. Blurring the line between sculpture, painting, and crafts, Spence works with traditional stitching techniques. Like painting, each work is built up from many layers, over many months to gradually compose the piece's texture and form. Rather than pigment on canvas, the layers are hand-stitched exclusively in shades of white.
Like Louis Bourgeois' "exercise of memory," the works document the memories which enfold within the overall concept of the piece drawing on the material and inefficient or awkward method of production. Each work is a meditation or psychological insight producing a delicate record of the creative process and serves as a means of introspection for the artist. The combination of art and craft/ concept and decoration join together to address ambiguous issues of safety and comfort from the perspective of an outsider - as a foreigner in London.
Sorcha-Mae Stott-Strzala
Sorcha-Mae Stott-Strzala is a videographer and live artist. Her work explores identity and expression through gestures of the everyday. In her short films, she deconstructs notions surrounding the traditional painted muse. Intimate moments and quotidian, sometimes fleeting, occurrences create a highly mediated portrait of the muse and her movement through changing environments.
Stott-Strzala's practice revolves around the accumulation of fragmentary footage, a process not dissimilar to sketching, which is followed by an intensive period of 'painting', in which scenes are spliced, colours saturated, and the audience is made aware of the breach between the subject and mediated image.
Nataliia Taranukha
Born in the Ukraine, London-based artist Nataliia Taranukha holds an MFA from Chelsea College of Art and Design, London. Though classically-trained, her current body of work pushes the boundaries of traditional painting by reconsidering the technical and narrative methodologies inherent to the 'painterly process.' Her interest in semiotics compels her to explore the signs or symbols embedded in our unconscious mind, which she believes have the greatest healing value.
"When integrated into our wider consciousness, particular symbols have the power to release repressed tensions and to generate a higher level of sensibility. The symbol works to establish an occasional analogy between foreign elements." Her work examines states of 'being' by striving to create a simple experience. She compares the accessibility of her work to a field of vision in which one must cross an empty beach to contemplate the sea.
Sarah Kate Wilson
Sarah Kate Wilson holds an MFA in painting, Slade School of Art, London. Wilson is interested in creating what she describes as a 'living painting', she has stopped making paintings in the traditional sense, having replaced paint with objects, she now chooses the found object. For Wilson, using paint as a material simply was not enough to activate her 'living' paintings; not abandoning painting completely but rather taking a side step to investigate the concept she, takes balloons, ribbons, candles and various ephemeral materials to create 'painting-objects'.
Candles burn the surfaces of paintings, fans move and animate materials attached to a canvas, giving the works a living quality. Ribbons are curled and pinned into place allowing them to be re-configured and 'styled' each time the work is shown, they embody both actual and potential energy. Wilson celebrates theatre in her work, theatre is a necessary condition of the work, her paintings need performers/viewers or as Fried stated 'beholders' to activate them.
Masaki Yada
Born in Tokyo, London-based artist Masaki Yada studied at both Central St. Martins and Chelsea College of Art & Design. Imbued with writings by post-structuralists such as Deleuze and Guattari, his work both explores and questions relationships - seemingly arbitrary at times - between images and their meanings. He is fascinated with the concept of representation in the 21st century; whether grounded in our collective imagination or in the ever-present semiotic language that we encounter through mass media - which he believes is increasingly becoming detached from reality.
By examining contemporary imagery through a traditional medium, such as painting, Yada reconsiders the context of the represented image. He positions his work to serve as a catalyst which encourages audiences to use their imagination to create their own narratives.
For further information, sales enquiries please contact:
ArtSmacked Curator, Stephanie Cotela Tanner
artsmacked@gmail.com
Painting without Paint is curated by Stephanie Cotela Tanner, a freelance art historian and curator. She is the editor of www.ArtSmacked.com, which features daily commentary, issues and debates on international art news as well as services such as museum/gallery tours, lectures and tutoring. She has extensive experience in the art world in both the US and UK having held positions in San Diego, New York and London.
About the Gallery
Apiary is formed from the shell of a bygone pickle factory and located in the heart of London's East End, Apiary Studios offers photographic studios, performance and rehearsal spaces, gallery space, shared and individual office, opportunities for creative projects, private event hire.
They are a young organisation dedicated to promoting collaboration and cross-pollination in the arts. Their facilities are used by a creative community from various practices and backgrounds, both commercial and non-profit - their commercial income allows us to continue the development of our once derelict building as a site and incubator for artistic and community programmes.
Wednesday, 4 January 2012
1O O'Clock Live Returns To Channel 4
10 x 45 minutes launching February 2012
News junkies and comedy fans unite, Channel 4's contemporary current affairs show, 10 O'Clock Live will return for a ten part run in February.
David Mitchell, Charlie Brooker, Lauren Laverne and Jimmy Carr will reunite to shine an uncomfortably bright light on the week's events and give an alternative take on what you think are the facts.
The weekly series will use the presenting team's collective talents as comics, performers and commentators to bring a witty, funny and intelligent take on current issues and events. 10 O'Clock Live will be an ever changing mixture of topical comedy, satire, sketches, and round table discussions designed to get the audience debating and questioning what really is happening in the world around us.
The show will be broadcast live each week, and the team will be joined by a range of studio guests, from politicians to cultural commentators and other experts.
Once again 10 O'Clock Live will poke and prod the news agenda, reacting to events as they happen in real time. Highlights from series one saw 10 O'Clock Live being the first show to announce Alan Johnston's resignation, John Prescott taking on self confessed phone hacker Paul McMullan and Lauren Laverne breaking the news of UN's commitment to a No Fly Zone in Libya.
10 O'Clock Live is set to be provocative, clever and most of all, funny. (EDITOR: Let's hope they are right)
News junkies and comedy fans unite, Channel 4's contemporary current affairs show, 10 O'Clock Live will return for a ten part run in February.
David Mitchell, Charlie Brooker, Lauren Laverne and Jimmy Carr will reunite to shine an uncomfortably bright light on the week's events and give an alternative take on what you think are the facts.
The weekly series will use the presenting team's collective talents as comics, performers and commentators to bring a witty, funny and intelligent take on current issues and events. 10 O'Clock Live will be an ever changing mixture of topical comedy, satire, sketches, and round table discussions designed to get the audience debating and questioning what really is happening in the world around us.
The show will be broadcast live each week, and the team will be joined by a range of studio guests, from politicians to cultural commentators and other experts.
Once again 10 O'Clock Live will poke and prod the news agenda, reacting to events as they happen in real time. Highlights from series one saw 10 O'Clock Live being the first show to announce Alan Johnston's resignation, John Prescott taking on self confessed phone hacker Paul McMullan and Lauren Laverne breaking the news of UN's commitment to a No Fly Zone in Libya.
10 O'Clock Live is set to be provocative, clever and most of all, funny. (EDITOR: Let's hope they are right)
Hallelujah - To Be Launched With Unique Campaign
‘Hallelujah' has been chosen as the second single from Tally Koren’s new album and was feature amongst the highlights of the Graham Norton show in 2011. It follows the success of first single 'Beauty Of The Duty' which was played by Chris Evans, Graham Norton, Janice Long and Steve Wright on BBC Radio 2 and play-listed on 40 other UK based radio stations. The single will be released on the 28th of January 2012.
A new ‘radio edit’ version has been recorded and features London-based gospel choir Vocally Sound. The single has been produced by Phil Curran and mixed by Guy Katsav whose credits include Laura Marling, Moby, Hat’s Off to the Buskers, Groove Amada, Akon and many more.
To build anticipation for the release of Hallelujah (72 Names) Tally undertook a 72-day project focusing on the significance of the number 72 in all facts of everyday life, modern, historical, artistic and spiritual.
A new video was uploaded on the 6th of December and has had over 18,000 hits in 2 weeks.
Tally Koren - 72 Names - http://www.youtube.com/watch?v=W0YUEfDFaO0
Born in Israel, living in London via Mexico and the USA , her music career has emerged after completing her National Service in the Israeli Army and long career as a model.
She has most recently been recognised as Winner of the London Fringe Best Singer Songwriter Award 2011.
Tally has regularly performed at many of London’s top venues as well as events such as The Marbella International Film Festival, the celebration of William Blake at the Tate Britain and performing in front the Israeli president Shimon Peres.
About ’72 Names’
The single is taken off Tally’s new album 72 Names – an electro acoustic sound which blends Tally’s distinctive resonant vocals with uplifting and inspiring lyrics that reflect the passion that Tally puts into her music. It is produced by Phil Curran and one of Europe’s most successful producers – Yoad Navo who has worked with The Pet Boys, Jem, Bryan Adams, The Sugababes, Goldfrapp and Sophie Ellis-Bextor.
A new ‘radio edit’ version has been recorded and features London-based gospel choir Vocally Sound. The single has been produced by Phil Curran and mixed by Guy Katsav whose credits include Laura Marling, Moby, Hat’s Off to the Buskers, Groove Amada, Akon and many more.
To build anticipation for the release of Hallelujah (72 Names) Tally undertook a 72-day project focusing on the significance of the number 72 in all facts of everyday life, modern, historical, artistic and spiritual.
A new video was uploaded on the 6th of December and has had over 18,000 hits in 2 weeks.
Tally Koren - 72 Names - http://www.youtube.com/watch?v=W0YUEfDFaO0
Born in Israel, living in London via Mexico and the USA , her music career has emerged after completing her National Service in the Israeli Army and long career as a model.
She has most recently been recognised as Winner of the London Fringe Best Singer Songwriter Award 2011.
Tally has regularly performed at many of London’s top venues as well as events such as The Marbella International Film Festival, the celebration of William Blake at the Tate Britain and performing in front the Israeli president Shimon Peres.
About ’72 Names’
The single is taken off Tally’s new album 72 Names – an electro acoustic sound which blends Tally’s distinctive resonant vocals with uplifting and inspiring lyrics that reflect the passion that Tally puts into her music. It is produced by Phil Curran and one of Europe’s most successful producers – Yoad Navo who has worked with The Pet Boys, Jem, Bryan Adams, The Sugababes, Goldfrapp and Sophie Ellis-Bextor.
Only A LOSER Would Forget Valentine's Day!
Crabtree Films will be releasing the British comedy 'How to Stop Being a Loser' on DVD on 6th February 2012.
Produced by Black & Blue and Press On Features, 'How to Stop Being a Loser' is a warm comedy about James (Simon Phillips) who is the consummate dork and makes Ronnie Corbett look like a modern day Don Juan. Eventually, pick up artist Ampersand (Craig Conway) comes to James' rescue and teaches him the way of the woman. But as James learns the dark art of seduction from his mentor he begins to wonder if Ampersand is all he appears to be and questions what would truly make him happy in life.
Dominic Burns directs this Brit-comedy which also boasts a fantastic cast, including Gemma Atkinson, Stephanie Leonidas, Martin Compston, Billy Murray, Colin Salmon, Martin Kemp, Sheridan Smith, Adele Silva and Richard E Grant.
Bonus Features include:
- An exclusive commentary with a genuine pick-up artist and Craig Conway
- A west-end premiere featurette
- A selection of trailers
Watch the trailer here: http://www.youtube.com/watch?v=XbhsY7DXSJk
Produced by Black & Blue and Press On Features, 'How to Stop Being a Loser' is a warm comedy about James (Simon Phillips) who is the consummate dork and makes Ronnie Corbett look like a modern day Don Juan. Eventually, pick up artist Ampersand (Craig Conway) comes to James' rescue and teaches him the way of the woman. But as James learns the dark art of seduction from his mentor he begins to wonder if Ampersand is all he appears to be and questions what would truly make him happy in life.
Dominic Burns directs this Brit-comedy which also boasts a fantastic cast, including Gemma Atkinson, Stephanie Leonidas, Martin Compston, Billy Murray, Colin Salmon, Martin Kemp, Sheridan Smith, Adele Silva and Richard E Grant.
Bonus Features include:
- An exclusive commentary with a genuine pick-up artist and Craig Conway
- A west-end premiere featurette
- A selection of trailers
Watch the trailer here: http://www.youtube.com/watch?v=XbhsY7DXSJk
Kafka V Kafka
Nameless Theatre Company presents: Kafka v Kafka
Based on Franz Kafka's Letter to my Father
Adapted and translated by Howard Colyer
BROCKLEY JACK, Tues 17th January - Sat 4th February 2012
At the age of 36, Franz Kafka was driven to write a letter to the father that he feared, addressing his harsh and authoritarian treatment of his son and the humiliations he inflicted on him. The resulting letter, over 100 pages long, was read by his sister and his mother, but not one word was read by his father.
"Dearest Father, recently you asked me why I maintain that I'm afraid of you. And, as usual, I didn't know how to answer. It was due to my fear of you. And because my fear rests on so many details that I couldn't even have discussed half of it."
Based on playwright Howard Coyler's own critically acclaimed translation of the letter, Letter to My Father, published in 2008, Kafka v Kafka is a moving work about the struggle to communicate. Directed by Leigh Tredger and set in the imagination of Franz Kafka, the play is a retelling of his childhood trials and traumas; as much a self-accusation as an accusation against his father, as much self-examination as cross-examination.
Howard Colyer is a playwright and novelist. His most recent productions include The Overcoat, which had a sell-out run at the Brockley Jack in January 2011, Conference Call, which was selected for LOST Theatre's One Act Play Festival in May, and Homework, which appeared at the Brockley Jack in November.
"Howard Colyer states that he was most concerned to reproduce the raw "venting of feelings" in the letter as well as the extraordinary "momentum of the prose." In both these aims he succeeds... his translation catches the naked energy of the original" New York Sun (on Letter to my Father).
www.brockleyjack.co.uk / Running Time: 75 mins
Company Info
Adapted and translated by: Howard Colyer Directed by: Leigh Tredger
Artistic Director: James Farrell Associate Director: Max Pappenheim
Assistant Director: Anna Nguyen Stage Designer: Moi Tran
Lighting Designer: Anna Sbokou
Cast
Franz Jack Wilkie Hermann Gareth Pilkington Julie Jean Apps Ottla Ivy Corbin
Listings information:
Venue: Brockley Jack
Address: 410 Brockley Road, London, SE4 2DH
Dates: Tues 17th Jan - Sat 4th Feb 2012
Price: £12 (£10 concs.)
Box Office: 0844 847 2454
Transport: Train: Crofton Park Station, Honor Oak Park Station; Bus: 122, 172, 171, P4, N171
Times: Tues-Sat 7.45pm, Saturday matinee 4pm
Based on Franz Kafka's Letter to my Father
Adapted and translated by Howard Colyer
BROCKLEY JACK, Tues 17th January - Sat 4th February 2012
At the age of 36, Franz Kafka was driven to write a letter to the father that he feared, addressing his harsh and authoritarian treatment of his son and the humiliations he inflicted on him. The resulting letter, over 100 pages long, was read by his sister and his mother, but not one word was read by his father.
"Dearest Father, recently you asked me why I maintain that I'm afraid of you. And, as usual, I didn't know how to answer. It was due to my fear of you. And because my fear rests on so many details that I couldn't even have discussed half of it."
Based on playwright Howard Coyler's own critically acclaimed translation of the letter, Letter to My Father, published in 2008, Kafka v Kafka is a moving work about the struggle to communicate. Directed by Leigh Tredger and set in the imagination of Franz Kafka, the play is a retelling of his childhood trials and traumas; as much a self-accusation as an accusation against his father, as much self-examination as cross-examination.
Howard Colyer is a playwright and novelist. His most recent productions include The Overcoat, which had a sell-out run at the Brockley Jack in January 2011, Conference Call, which was selected for LOST Theatre's One Act Play Festival in May, and Homework, which appeared at the Brockley Jack in November.
"Howard Colyer states that he was most concerned to reproduce the raw "venting of feelings" in the letter as well as the extraordinary "momentum of the prose." In both these aims he succeeds... his translation catches the naked energy of the original" New York Sun (on Letter to my Father).
www.brockleyjack.co.uk / Running Time: 75 mins
Company Info
Adapted and translated by: Howard Colyer Directed by: Leigh Tredger
Artistic Director: James Farrell Associate Director: Max Pappenheim
Assistant Director: Anna Nguyen Stage Designer: Moi Tran
Lighting Designer: Anna Sbokou
Cast
Franz Jack Wilkie Hermann Gareth Pilkington Julie Jean Apps Ottla Ivy Corbin
Listings information:
Venue: Brockley Jack
Address: 410 Brockley Road, London, SE4 2DH
Dates: Tues 17th Jan - Sat 4th Feb 2012
Price: £12 (£10 concs.)
Box Office: 0844 847 2454
Transport: Train: Crofton Park Station, Honor Oak Park Station; Bus: 122, 172, 171, P4, N171
Times: Tues-Sat 7.45pm, Saturday matinee 4pm
Toyota Yaris: Let Gadget & Slick Write The Rhymes!
Feature in your own personalised 'shout out', performed by Yaris ad stars Gadget & Slick.
Toyota Yaris is offering fans the unique opportunity to create their own pop video, featuring a 'shout out' rap written and performed especially for them.
Between 12th and 14th January, fans can submit an answer to the question 'What has life thrown at you today?' via Toyota's Facebook page (www.facebook.com/toyotauk), or on Twitter via#OutsmartLIVE. The best answers will be transformed into a bespoke video, performed exclusively by 'Gadget' the rapper, and his puppet compatriot, 'Slick', stars of the recent Toyota Yaris TV commercial 'Gadget Guy'. These 'shout outs' will be broadcasted live on Facebook and YouTube.
The 'Outsmart Shout Out' activity is the next part of 'The Smart Money's on Yaris' campaign that began in August this year which promoted Yaris' dynamic and smart personality. The creative was developed by leading ad agency Saatchi & Saatchi. The 'Outsmart Shout Out' follows the 'Social Snap Shot' Facebook activity that went live in mid September. Both of these activities are designed to allow fans to interact with Toyota online in a fun and personal way that is shareable with their friends.
Lisa Fielden, Toyota Brand and Digital Marketing Manager said: 'The 'Gadget Guy' TV commercial has been a big hit for all new Yaris. With 'Shout Out', we want to do something fun, creative and of the moment'.
Andy Jex, Deputy Creative Director at Saatchi & Saatchi said: "They say never work with children and animals - surely puppets and cartoons are up there too? It's a daunting and exciting proposition. Hopefully the pair of them have the ability to pull it off. If they do - they can expect a call from Jim Henson or Pixar!"
How to get involved
Toyota are accepting entries via their Facebook page (www.facebook.com/toyotauk) or Twitter (using #OutsmartLIVE) from 5th January. The best answers will be made into personalised music videos, and broadcast on Facebook and Youtube from 12th January. The entrants who have videos created for them will receive a personal link as soon as it is broadcast.
Toyota Yaris is offering fans the unique opportunity to create their own pop video, featuring a 'shout out' rap written and performed especially for them.
Between 12th and 14th January, fans can submit an answer to the question 'What has life thrown at you today?' via Toyota's Facebook page (www.facebook.com/toyotauk), or on Twitter via#OutsmartLIVE. The best answers will be transformed into a bespoke video, performed exclusively by 'Gadget' the rapper, and his puppet compatriot, 'Slick', stars of the recent Toyota Yaris TV commercial 'Gadget Guy'. These 'shout outs' will be broadcasted live on Facebook and YouTube.
The 'Outsmart Shout Out' activity is the next part of 'The Smart Money's on Yaris' campaign that began in August this year which promoted Yaris' dynamic and smart personality. The creative was developed by leading ad agency Saatchi & Saatchi. The 'Outsmart Shout Out' follows the 'Social Snap Shot' Facebook activity that went live in mid September. Both of these activities are designed to allow fans to interact with Toyota online in a fun and personal way that is shareable with their friends.
Lisa Fielden, Toyota Brand and Digital Marketing Manager said: 'The 'Gadget Guy' TV commercial has been a big hit for all new Yaris. With 'Shout Out', we want to do something fun, creative and of the moment'.
Andy Jex, Deputy Creative Director at Saatchi & Saatchi said: "They say never work with children and animals - surely puppets and cartoons are up there too? It's a daunting and exciting proposition. Hopefully the pair of them have the ability to pull it off. If they do - they can expect a call from Jim Henson or Pixar!"
How to get involved
Toyota are accepting entries via their Facebook page (www.facebook.com/toyotauk) or Twitter (using #OutsmartLIVE) from 5th January. The best answers will be made into personalised music videos, and broadcast on Facebook and Youtube from 12th January. The entrants who have videos created for them will receive a personal link as soon as it is broadcast.
That's Books: Children's Author Julia Suzuki Creates National Da...
That's Books: Children's Author Julia Suzuki Creates National Da...: Julia Suzuki, the children's author who has been described as 'the next JK Rowling' (Daily Mail) has created a national dance competition ba...
Subscribe to:
Posts (Atom)